Everybody loves beer. Right?
People in Prince Edward Island appreciate a fine brew, and the province boasts a couple of micro-breweries and a legion of beer fanciers. So it was a natural next step in summer 2011, when Campbell Webster Entertainment announced that they would be launching the first annual PEI Beer Festival.
The idea behind the festival? To allow PEI beer lovers to experience the best regional, national, and international varieties, from major breweries abroad and micro-breweries, right here.
After getting all the approvals they needed, the Festival needed the site to be up-and-running in a week. The site also had to be very easy to update, so that the organizers could add new details about exhibitors and varieties of beer, as confirmations came in.
The site also needed an on-line ticketing solution, and to keep the ticket surcharges low.
We designed a look-and-feel to match the Festival logo, and a single main page that brought together all the key details about the Festival’s time, location, and tickets. The pages are directly editable by the client, and we also incorporated a blog to highlight interesting news stories, like the local supplier who debuted a new craft beer at the Festival. Site visitors were able to recommend pages to their friends on Facebook and Twitter, which doubled site traffic.
We also integrated PayPal ticketing on the site, and it was a low-cost solution which resulted in increased pre-event ticket sales.
- WordPress design
- Content management
- PayPal integration