The main challenge? The PEI Beer Festival had a narrow time window to roll out their 2011 marketing.
After getting all the approvals they needed, the Festival needed the site to be up-and-running in a week. The site also had to be very easy to update, so that the organizers could add new details about exhibitors and varieties of beer, as confirmations came in.
The site also needed an on-line ticketing solution, and to keep the ticket surcharges low.
We created a custom designed WordPress-based site, which adapted to fit new details about the Festival, as they arrived.
We designed a look-and-feel to match the Festival logo, and a single main page that brought together all the key details about the Festival’s time, location, and tickets. The pages are directly editable by the client, and we also incorporated a blog to highlight interesting news stories, like the local supplier who debuted a new craft beer at the Festival. Site visitors were able to recommend pages to their friends on Facebook and Twitter, which doubled site traffic.
We also integrated PayPal ticketing on the site, and it was a low-cost solution which resulted in increased pre-event ticket sales.
