Looking for a smart start to your new year? On January 12, I’ll be holding a new morning-long session on “How to Create an E-Newsletter,” in partnership with ProfitLearn PEI and the Queen Street Commons. You can register for the session on-line at the Queen Street Commons site.
Early baseball legend Willie Keeler had this advice for aspiring baseball hitters: “Keep your eye clear, and hit ‘em where they ain’t.” If you replace “where they ain’t” with “where they are,” it’s good advice for on-line communication. You need to have clear-eyed content, and to hit it where they are, on a daily basis.
E-Newsletters are still one of the most effective ways of pulling together your on-line message in one place, for an interested audience. The main reason? Because e-mail is where people are.Read More
Here are the resources for a new hour-long learning session that I’m leading at the Queen Street Commons, this Wednesday Oct. 19, at 12:00 noon.
The session is called “Setting Up an e-Commerce Web Site for Small, Home-Based Retail Businesses.” If you’ve never had the chance to try e-Commerce for your business, the set-up time and fees of a full e-Commerce site can be … well … intimidating.
Web-based payment tools like PayPal have made small business over the internet more manageable and easy-to-implement. This session focuses on how you can set up and use PayPal to do small-scale sales directly from most existing websites, with a manageable amount of time, effort, and hassle.
In this one-hour session, we travel from PayPal set-up to putting items up for sale. Check out the PDF of the session.Read More