Everybody loves beer. Right?
People in Prince Edward Island appreciate a fine brew, and the province boasts a couple of micro-breweries and a legion of beer fanciers. So it was a natural next step in summer 2011, when Campbell Webster Entertainment announced that they would be launching the first annual PEI Beer Festival.
The idea behind the festival? To allow PEI beer lovers to experience the best regional, national, and international varieties, from major breweries abroad and micro-breweries, right here.
After getting all the approvals they needed, the Festival needed the site to be up-and-running in a week. The site also had to be very easy to update, so that the organizers could add new details about exhibitors and varieties of beer, as confirmations came in.
The site also needed an on-line ticketing solution, and to keep the ticket surcharges low.
We designed a look-and-feel to match the Festival logo, and a single main page that brought together all the key details about the Festival’s time, location, and tickets. The pages are directly editable by the client, and we also incorporated a blog to highlight interesting news stories, like the local supplier who debuted a new craft beer at the Festival. Site visitors were able to recommend pages to their friends on Facebook and Twitter, which doubled site traffic.
We also integrated PayPal ticketing on the site, and it was a low-cost solution which resulted in increased pre-event ticket sales.
- WordPress design
- Content management
- PayPal integration
The Prince Edward Island Writers’ Guild (PEIWG) is an organization dedicated to supporting writers of all kinds, from poets to non-fiction writers to screenwriters. The Writers’ Guild supports young writers by organizing the Island Literary Awards each year, creates mentorship programs for emerging writers, and develops workshops across different writing genres.
In 2011, the PEI Writers’ Guild needed a new website, which could stay up-to-date with the many activities of the organization.
The Writers’ Guild needed a website that could get the word out about Pen & Inkling events. The co-ordinator wanted a quick way to add details on her own, and to do press releases running up to the Festival dates.
The Writers’ Guild also wanted to build its membership, through this high-activity, high-profile time. A combination of paper-based forms and incomplete spreadsheets had created a situation where there was no fully up-to-date membership list. As a membership funded organization, it was very important that there be an easy-to-use membership form, and membership information, on the website.
The site pulled together all the Pen & Inkling event details, scheduling, and biographies of all presenters. The user-friendly content system allowed the event co-ordinator to update the details, as they got confirmed or when the information arrived.
Event tools and news releases featured social networking buttons, so supporters could pass along the word on Facebook or Twitter, with a single click.
Using free Google Docs, we built a new on-line membership form for the PEI Writers Guild. When a new member fills out this on-line form, the Guild gets an e-mail notification, and all the information goes into a shared Excel-compatible spreadsheet. No more conflicts between multiple versions of the spreadsheet!
- WordPress design
- Content management
- Google Docs integration
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