E-Newsletters: Hit ‘em where they are
Looking for a smart start to your new year? On January 12, I’ll be holding a new morning-long session on “How to Create an E-Newsletter,” in partnership with ProfitLearn PEI and the Queen Street Commons. You can register for the session on-line at the Queen Street Commons site.
Early baseball legend Willie Keeler had this advice for aspiring baseball hitters: “Keep your eye clear, and hit ‘em where they ain’t.” If you replace “where they ain’t” with “where they are,” it’s good advice for on-line communication. You need to have clear-eyed content, and to hit it where they are, on a daily basis.
E-Newsletters are still one of the most effective ways of pulling together your on-line message in one place, for an interested audience. The main reason? Because e-mail is where people are.
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